Harley pulls fling on LiveWire manufacturing quickly after EV debut – TechCrunch

Harley pulls fling on LiveWire manufacturing quickly after EV debut – TechCrunch

Harley-Davidson has halted manufacturing and shipping of its first electric bike, the LiveWire, after discovering what the Milwaukee-basically based fully manufacturer described as a non-identical previous condition.

Harley-Davidson suggested TechCrunch it’s no longer recalling LiveWire motorcycles already on the avenue. Reuters become as soon as the first to file that Harley-Davidson had stopped manufacturing and deliveries.

“We recently came across a non-identical previous condition in the midst of a closing wonderful test; stopped manufacturing and deliveries; and started further finding out and evaluation, which is progressing effectively,” HD said in a assertion.

“We are in close contact with our LiveWire dealers and clients and admire assured them they would possibly be able to proceed to race LiveWire motorcycles. As typical, we’re keeping high wonderful as our prime priority.”

Harley-Davidson has no longer said when manufacturing and sale would possibly perchance well presumably resume, nor did it present extra data on the non-identical previous condition.

The manufacturing stoppage threatens to derail Harley-Davidson’s bet on electrification. The $29,799, one zero five horsepower electric bike become as soon as to be the first of a future line-up of EVs from Harley-Davidson spanning motorcycles, bicycles and scooters.

The LiveWire went into manufacturing in 2019 after years of hints and even a belief electric bike roadshow. Supply to dealers started September 27.

The LiveWire and subsequent EV merchandise are meant to enhance, no longer change, Harley-Davidson’s top class interior-combustion cruiser motorcycles.

Recent bike gross sales in the U.S., in particular to clients aged under 40, had been in the doldrums for the rationale that recession. Harley-Davidson’s revenues admire dropped over the final decade. Harley-Davidson’s shift to electric motorcycles is a recount to take care of down its accurate gas-bike following, while growing merchandise to attract millennials and the on-inquire of mobility market.

This puts the iconic American company in a role to hedge opponents from a crop of e-moto startups — a lot like Zero — and soar out front as the EV chief among established bike companies.

Now that arrangement would possibly perchance well presumably very effectively be hampered by this manufacturing halt.

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October 15, 2019

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