McDonald’s teases chicken sandwich to compete with Chick-fil-A and Popeye’s.
McDonald’s is entering the chicken sandwich wars.
The chain is testing a Crispy Chicken Sandwich in Houston and Knoxville, Tennessee. The sandwich parts a fried chicken filet served on a buttery potato roll, topped with butter and pickles. A deluxe version furthermore involves tomatoes, lettuce and mayo.
The chain on Sunday teased the take a look at, which will whisk from Dec. 2 through Jan. 26, in line with a McDonald’s spokesperson.
“Houston. Knoxville. Lunch the following day? No red meat,” the rapid-food vast tweeted.
McDonald’s franchisees possess requested for a Southern-vogue chicken sandwich as Chick-fil-A’s likelihood to their trade grows. The board of the National Owners Affiliation, an honest franchisee neighborhood, wrote in an email in July that a chicken sandwich desires to be their top priority.
McDonald’s carries Chicken McNuggets and the McChicken sandwich. This tumble, it debuted the Involving BBQ Chicken Sandwich, a dinky-time provide that launched to miniature fanfare. However the Chicago-based chain has no longer examined the leisure an much like Chick-fil-A’s chicken sandwich since 2018, when it examined the Ideal Chicken Sandwich in extra than 160 locations in Washington tell.
Popeyes Louisiana Kitchen, which is owned by Restaurant Brands World, has viewed vast success with its own purchase on the chicken sandwich. After promoting out of the recent merchandise in a miniature extra than two weeks in August, the sandwich returned in early November. Thanks to the delivery of the sandwich, Popeyes had its easiest quarter in virtually two a long time, reporting U.S. similar-retailer sales development of extra than 10%.
Chick-fil-A’s chicken sandwich has helped the chain become the nation’s third-largest restaurant chain by sales, trailing only McDonald’s and Starbucks. McDonald’s has roughly 14,000 restaurants in the U.S., whereas Chick-fil-A operated 1,989 stand-by myself restaurants and 363 “licensed models,” that are the nontraditional stadium, amusement park and university locations, by the halt of 2018.