New York (CNN Commercial)To honor the memory of George Floyd, all of ViacomCBS’ cable channels went still earlier this week.
On Monday night, the cable channels showed a public service announcement for eight minutes and Forty six seconds — the volume of time Floyd became once pinned to the ground. The cause became once to “honor George Floyd and pay tribute to assorted victims of racial violence,” essentially based mostly fully on a assertion by Bob Bakish, ViacomCBS’ CEO.
The advert flashed the phrases “I cannot breathe” with the sound of a individual gasping for breath. It became once proven precise by ten networks
including MTV, BET, Comedy Central, CMT, CBS Sports activities Community and Nickelodeon.
Nickelodeon, which is ViacomCBS (VIACA)
childrens’ community, posted a “declaration of teens’ rights” on its official Twitter yarn with the hashtag “Black Lives Topic.”
“You have the honest to be viewed, heard, and respected as a citizen of the arena. You have the honest to a world that’s peaceable. You have the honest to be treated with equality, no topic the color of your pores and skin,” the declaration read. “You have the honest to be pleasant from effort, injustice, and hatred. You have the honest to an training that prepares you to crawl the arena. You have the honest to your opinions and emotions, even when others make not accept as true with them.”
In a assertion to CNN Commercial about just some of the hazardous response it obtained, the community said it became once letting the advert talk about for itself.
Nickelodeon has a prolonged ancient previous of masking contemporary events and social justice, including the feeble account for “Slash Data” hosted by Linda Ellerbee. She signed off from the community in 2015 after 25 years with Slash.
–CNN Commercial’ Frank Pallotta contributed to this picture.