Truist Monetary Is Fresh Title for Blended BB&T, SunTrust – The Wall Avenue Journal
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Truist Monetary Is Fresh Title for Blended BB&T, SunTrust – The Wall Avenue Journal

BB&T Corp. and SunTrust Banks Inc. said Wednesday they’ll undertake the name Truist Monetary Corp. when they terminate their merger, the biggest financial institution deal since the financial crisis.

The agencies launched in February they’d mix in a deal that has been valued at $28.2 billion. At the time, they said they’d undertake a sleek name and depart both of their headquarters cities for Charlotte, N.C. They labored with world tag consulting agency Interbrand to handle their branding, they said.

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June 13, 2019

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