WeWork’s IPO filing roasted for its cultish duvet internet page – Enterprise Insider
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WeWork’s IPO filing roasted for its cultish duvet internet page – Enterprise Insider

  • WeWork filed to head public on Wednesday.
  • The gap to its bureaucracy featured a distinctly cultish dedication to the “energy of we.”
  • WeWork moreover talked about its mission is to “elevate the arena’s consciousness,” and critics on Twitter were rapid to mock the rhetoric.
  • Read all of BI’s WeWork protection here.

WeWork printed the S-1 bureaucracy for its preliminary public offering on Wednesday, and the commercial’ enormous losses of $1.6 billion weren’t the noteworthy element to design end of us’s consideration.

Read extra: The lifestyles and career rise of Adam Neumann, the billionaire WeWork founder and CEO taking his company public

Two pages into WeWork’s S-1 is a unfold bearing the firm’s minimalistic emblem along, with a uncommon dedication: “We devote this to the energy of we — greater than any of us, nonetheless internal each of us.”

WeWork’s duvet internet page.
WeWork/SEC

Journalists and others were rapid to express on the mantra.

To boot to to the mantra, some critics went in on the language right thru the S-1, along with WeWork’s acknowledged aim to “elevate the arena’s consciousness,” and its frequent expend of the discover “community,” which pops up a total of 150 instances in the 220-internet page document.

Cultish, grandiose, and vaguely ridiculous language from tech firms is nothing unique, nonetheless “the energy of we” has with out a doubt struck a chord as even extra preposterous than weird and wonderful.

Read extra of Enterprise Insider’s WeWork protection:

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August 14, 2019
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