Yoga The Rankings Sport: Lululemon Athletica is the head publicly-traded uniqueness retailer, says Susquehanna

Yoga The Rankings Sport: Lululemon Athletica is the head publicly-traded uniqueness retailer, says Susquehanna


The Rankings Sport

Lululemon didn’t grab immense markdowns within the course of coronavirus-linked store closures, one motive a preference of learn groups are bullish


Lululemon is poised to advance relief out of the coronavirus pandemic in a greater situation, some analysts disclose.

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The most fresh quarter changed into once a posh one for Lululemon Athletica Inc., upright as it changed into once for most retail outlets within the course of the coronavirus pandemic, nonetheless analysts list a preference of how that Lululemon excelled, with Susquehanna Financial Neighborhood giving the firm top marks.

“Lululemon has managed by blueprint of the crisis better than every firm in our coverage universe (with Nike presumably the lone exception),” wrote analysts led by Sam Poser. “Lululemon has cemented its situation as the supreme publicly-traded firm within the uniqueness retailer sector, in our inquire.”


reported a 17% income decline within the first-quarter to $652 million, missing the FactSet consensus for $692 million. Earnings per portion of 22 cents were sooner than FactSet expectations for 20 cents.

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Despite the gross sales pass over, analysts highlight ratings of causes to be optimistic about the long-term future of the firm.

“Lululemon continues to create guest household contributors and force gross sales with its digital platforms by blueprint of the evolving productiveness of its CRM [customer relationship management] capabilities within the face of store closures,” wrote Susquehanna.

“Lululemon remains indubitably one of few corporations available that can emerge from the COVID-19 crisis stronger than it changed into once when the crisis began.”

Susquehanna rates Lululemon stock obvious with a $360 designate target, up from $240.

Raymond James analysts camouflage that Lululemon persisted to pay its workers and didn’t grab a immense earnings hit within the system.

“[W]e heed the truth that Lululemon changed into once in a situation to pay its mates no matter retail outlets being closed for far of the quarter while unexcited handing over a healthy profit, a resounding feat for any retailer,” analysts wrote.

Raymond James rates Lululemon stock solid decide with a $335 designate target.

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Along with paying its workers, Lululemon’s Chief Govt Calvin McDonald functions out that the firm also persisted to pay its rent and its distributors for merchandise.

“We imagine that by supporting our collective and helping them navigate the day-to-day realities of this period, we can carry out even stronger relationships and develop the already solid loyalty and belief in Lululemon,” McDonald talked about, in step with a FactSet transcript.

“These decisions are honest for our people and honest for our impress.”

Analysts at MKM Partners look these actions as insurance for the long inch.

“Unlike remove out peers who lower relief orders at this time and sharply, Lululemon honored its commitments with distributors, which we imagine will toughen its relationships/vendor loyalty (this would possibly perchance be a chance element for others, and in particular if distributors exit of industrial),” analysts talked about.

MKM rates Lululemon stock decide with a $378 12-month target and recommends investors “decide on any weakness.”

Lululemon stock is up 31.7% for the year to this level.

The S&P SPDR Retail ETF

is down 7.7% for 2020 to this level. And the S&P 500 index

has tumbled nearly Four% for the interval.

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Wedbush analysts camouflage that “no extra markdown changed into once taken” within the course of the quarter. And Financial institution of The us says that stock grew 41% year-over-year, nonetheless there’s little hazard of that merchandise being equipped at fire-sale prices.

“Unlike nearly every other retailer, Lululemon did no longer grab a writedown nonetheless as an more than just a few acted snappily to align future orders with fresh inquire of ranges,” analysts led by Rafe Jadrosich wrote. “Product teams were also in a situation to restage deliveries and would possibly perchance perchance presumably now dart fresh releases within the course of the remainder of the year.”

Furthermore, unheard of of its merchandise isn’t explicit to any season, a level that Lululemon’s McDonald centered on.

“We now have the assist of an stock with relatively high share core product; about forty% total, that has a shelf life past the fresh season and with restricted markdown chance,” he talked about.

Wedbush rates Lululemon stock neutral with a $300 designate target. Financial institution of The us rates Lululemon shares decide with a $340 designate unbiased.

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July 11, 2020

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